Product Display

You have both options. We supply standard product display stands in cardboard, metal or acrylic, quickly available and cost-effective for a short-term promotion at the point of sale. As soon as your hero product has a specific size, weight or brand image, a custom-made display becomes worthwhile: shelf dimensions tailored to the item, calculated load capacity and an optimised floor footprint for your aisle. Going custom is never mandatory; it is a trade-off between budget, quantity and the retail impact you want to achieve in store.

Allow on average 3 to 6 weeks for a custom product display stand, including proof approval. The lead time depends on the material: a printed cardboard display is produced faster than a metal or acrylic structure that requires cutting and finishing. The process covers a 3D mock-up, an optional prototype, production and quality control. For a dated promotional campaign, order early: the artwork approval stage and the integration of your logo strongly influence the schedule. Standard models, by contrast, ship within a few days.

Four main families. Cardboard, solid board or corrugated, lightweight, recyclable and ideal for temporary promotional campaigns. Metal (steel, aluminium) for permanent displays that carry heavy loads. Acrylic (plexiglass), transparent, which visually showcases the product and conveys a premium perception. And wood, warm and popular in delicatessens or wine retail. The choice depends on the display duration, the product weight, the desired brand image and, for food retail, on food-safe finishes.

Yes, and that is actually its main benefit. We print in high-definition full colour directly onto cardboard, or apply adhesive wraps on metal and acrylic. You integrate your logo, your brand colours, product visuals, selling points and promotional codes on the side panels, header and shelves. The display becomes a genuine point-of-sale communication medium that reinforces the product's perceived quality. We work from your vector files or handle the graphic design in-house, with proof approval before production goes ahead.

The budget varies widely depending on the material and the duration of use. A printed cardboard display intended for a promotional campaign starts at a few euros per unit in volume. A permanent metal or acrylic structure, more robust and reusable, ranges from several dozen to a few hundred euros per unit. The decisive factors are the quantity ordered, the complexity of the structure, the number of shelves, the load capacity, the finishes and the graphic customisation. The unit cost drops significantly with volume. Request a precise quote based on your hero product and target quantities.

It depends on the type of display. For standard models in cardboard, metal or acrylic, you can order single units or small batches with no volume requirement. For a custom display with a cutting die and dedicated printing, a minimum quantity applies to absorb the set-up costs, generally from a few dozen units for cardboard. The threshold varies with the material and complexity. The higher the volume, the lower the unit price: a multi-store network roll-out clearly optimises the cost per point of sale.

It all depends on the material and the use. A cardboard display is designed for a temporary promotional campaign: cost-effective and recyclable, it is rarely reused. By contrast, a structure in metal, aluminium or acrylic is built for permanent use and can be re-deployed across several campaigns. The trick is to separate the reusable structure from the interchangeable graphic panels (header cards, side wings, boards): you keep the display and only swap the visual for each new promotion, optimising the cost per campaign while keeping a consistently impactful point of sale.