Vertical Banners and Display Totems

Kakemono comes from the Japanese kakejiku, a hanging painted scroll. In visual communication it refers to a large vertical display: a printed flexible banner, unrolled from a cassette (roller banner), stretched on a frame (X-banner, L-banner) or hung from a rail. Light and set up in seconds, it fits trade show stands, shops and reception areas.

Kakemono is the generic name for vertical displays with a flexible printed banner. The roller banner (pull-up banner) is the cassette version: the banner rolls into a base and pulls up along a pole, the most common format at trade shows. Other variants include the X-banner and L-banner with a tensioned banner, the hanging kakemono and the rigid display totem.

The rollup is a roll-up support with a telescopic pole: visual printed on fabric unrolls from the bottom, vertical pole maintains tension. Compact format for transport (4 kg bag). The L-banner has an L-shaped structure: visual stretched between a horizontal bar at the bottom and a vertical bar at the back, more stable but less compact. The totem is an imposing aluminum structure (often visible from both sides), more visually impactful but more cumbersome to transport. Choice according to your priority use.

The assembly of a standard rollup takes 30 to 60 seconds for an experienced user. Take out of the bag, unfold the base, unroll the visual from the top, attach the telescopic pole, lock. No tools required. Disassembly is similar: unlock the mast, roll up the display, put it in the bag. This speed makes rollup the ideal tool for nomadic salespeople with several meetings per day or presentations on multiple sites.

The most common standard format is 85 x 200 cm: an excellent compromise between visual impact and compact transport. For a reinforced impact on a large stand or hall, go up to 100 x 200 cm or even 150 x 200 cm (which becomes a real totem). For very large halls and events, tailor-made formats up to 200 x 250 cm are possible. The height of 2 meters remains optimal in the majority of contexts (overhead visibility in a walk-through environment).

For an optimal professional rendering, provide your visual in 100 dpi resolution at real size (i.e. approximately 30 megapixels for an 85x200 cm rollup). High definition PDF, vector AI or uncompressed TIFF format. For visuals containing photos, anticipate a source definition of at least 150 dpi. Our in-house studio can adapt your source files or create the visual entirely from your brief and your graphic charter.

The telescopic mast is generally the main wearing part of a rollup. In the event of failure after several hundred uses, replacement masts are available individually, compatible with the majority of standard rollups. The printed visual can be retained and associated with the new mast at a reduced cost. This modularity considerably extends the practical life of your rollup beyond the initial life of the original mast.

Yes, several models allow the replacement of the printed visual without changing the structure: the visual is attached with adhesive tape or a clip to the telescopic mast, and can be removed and then replaced with a new one. This modularity is valuable for salespeople who change commercial campaigns (new product, new offer, new season) while retaining the existing rollup structure. The cost of the new visual is much lower than that of a complete new rollup.

The standard rollups are designed for indoor use. For occasional outdoor use (entertainment, outdoor event), it is absolutely necessary to use a specific outdoor model: reinforced wind-resistant weighted base, anti-UV treated fabric, stiffened mast. Never use an indoor rollup outdoors: the slightest gust of wind overturns it with risk of falling and damage. For permanent outdoor communication, choose our flags and oriflammes specifically designed for this use.

A standard 85x200 cm rollup with its transport bag weighs 3 to 4.5 kg depending on the model and the quality of the structure. This lightness allows easy transport in a shoulder bag, ideal for nomadic salespeople. For larger totems (100x200, 150x200), the weight increases to 5-7 kg, transport in a wheeled bag recommended. All our models include a reinforced carrying bag with handle and shoulder strap.

For a rollup with a visual printed on your charter, allow 5 to 8 working days of production after validation of the graphic proof. Urgent orders can be processed express within 3 days on request, at an additional cost. For serial orders (equipment of a sales force, multi-site deployment), our salespeople establish a dedicated logistics schedule with decreasing rates. Systematically anticipate the delay in relation to your planned date of use.