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Outdoor banners and hanging signs structure vertical communication in exterior environments: aluminium or stretched textile structures, heights 2-3m, ideal for outdoor retail displays, event entrances, long-distance signage. Stand-Direct offers a range adapted to permanent outdoor conditions.
See also outdoor display and promotional wind flags. Delivery 2-3 weeks.
The advertising banner is aimed at messages that need to reach far: seasonal promotions, opening of a point of sale, sports sponsorship or event signage. Mounted on eyelets or on a tensioned frame, it covers a facade, a construction site fence or a barrier while maintaining a clear reading, even in strong winds.
Our structures attach to most existing supports and accept interchangeable tarpaulins: you change the message without changing the structure.
When visibility on the ground is no longer sufficient, aerial signaling takes over. The giant advertising balloon can be seen several hundred meters away and guides visitors to your stand, your event or your outdoor point of sale.
Combined with outdoor kakemonos and advertising sails, it creates a complete device that captures attention at all heights. A particularly effective solution for festivals, fairs, outdoor shows and open days.
Our exterior kakemonos exist in standard widths of 60, 85 and 100 cm for heights of 2 to 3 m, with beach-flag type models reaching up to 4-5 m. The printed textile is stretched over a tubular aluminum or fiberglass structure, available in drop, sail or feather versions depending on the desired wind resistance. For a large format banner-type display, count 80 x 200 cm up to 100 x 300 cm. The customized format remains possible to adapt to a specific location, a facade or an event entrance, single or double sided depending on the desired visibility.
Yes, each exterior kakemono is fully customizable by digital printing. The visual is printed in sublimation or solvent on coated polyester textile, guaranteeing bright and UV stable colors even in direct sunlight. You provide a vector or high-resolution file (300 dpi), and we faithfully reproduce your charter, logos and bleeds right up to the edges. double-sided printing with intermediate blackout veil is available for perfect readability on both sides. The printed visual can also be ordered alone, to renew a campaign while retaining the mast and the base.
The price of an exterior kakemono depends on the size of the visual, the type of structure and the choice of base. A complete beach-flag kit (fiberglass pole, printed textile and base) generally starts around €60 to €90 excluding VAT in S format, and climbs to around €120 to €200 excluding VAT for L and XL formats in double-sided. The cost varies mainly depending on the type of base chosen: economical ground stake, weighted cross, water base or wall plate. Decreasing prices apply for several copies, ideal for aligning a series of flags on an event entry. The replacement visual alone remains the most economical option.
The delivery time for a personalized exterior kakemono depends on the printing of the visual and the supply of the structure. For a standard kit (mast, printed textile and base), generally allow 5 to 10 working days after validation of the proof. Large format aluminum structures or mass orders of beach flags may require 10 to 15 working days. file validation is the key step: a compliant visual (300 dpi, bleed) accelerates production. For a fixed date event, let us know the deadline in order to adapt the manufacturing priority and delivery.
Our exterior kakemonos are designed to withstand climatic conditions over the long term. The printed textile in coated polyester is anti-UV treated to limit fading, and the tubular aluminum or fiberglass structure tolerates prolonged outdoor use. With a suitable base (weighted cross, water base or ground stake), the whole thing can withstand moderate wind; in high winds, it is recommended to bring the flag in to preserve the mast. The warranty covers manufacturing defects. The actual lifespan of the permanent outdoor visual is around one to two seasons depending on the exposure.
A kakemono is a vertical poster suspended by cables or a pole, displaying a visual on two sides. A banner is more compact, attached to a facade or a fence. An advertising sail (or advertising balloon) creates an imposing three-dimensional presence, very visible from afar. Each adapts to different contexts: the kakemono for a lasting presence on a facade, the banner for limited spaces, the sail for maximum event impact.
High density PVC tarpaulins offer excellent UV resistance thanks to their integrated anti-fading treatments. They withstand rain, wind and solar radiation without deteriorating prematurely. The addition of protective varnish improves durability in tropical or coastal exteriors. Anodized aluminum framing profiles complete this protection, preventing rust and corrosion.
Yes, most professional structures offer interchangeable tarpaulins. Only the printed tarpaulin can be replaced, which allows the visual message to be modified throughout the campaigns or seasons. This modularity considerably reduces renewal costs and facilitates rapid adaptation to new promotional needs.
Fixings are generally made by clamps, hooks or elastic tensioners, ensuring solid resistance to vibrations and wind. For a facade, quality dowels adapted to the material (brick, concrete, metal) guarantee safety. On fences, diagonal cable tension systems offer optimal stability. A prior load calculation is recommended for very windy areas.
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The choice between an exterior kakemono, a popup banner or an advertising sail depends above all on the configuration of the place and its exposure to the wind, much more than on simple aesthetic preference. A classic kakemono is perfectly suited to a sheltered facade or the entrance to a point of sale with little exposure, while a completely open site, on the side of the road or in a parking lot, exposes the structure to gusts which can destabilize it if it is not properly ballasted. Understanding this implementation logic before purchasing avoids ending up with a support that performs well on paper but is unusable in practice on the intended site.
For a store facade or a building entrance, the classic advertising banner remains the simplest solution to install and the most readable from the street. On a more open site, such as a car park, an event area or the entrance to an outdoor lounge, a triangular advertising sail offers better wind resistance thanks to its elaborate shape, which lets part of the air pass through instead of opposing it with a full surface. For a one-off event where the objective is above all to attract the eye from a distance, an advertising balloon inflated to height effectively complements a kakemono device on the ground.
The stability of an exterior support relies almost entirely on its ballast system, whether it is a water foot, a concrete base or sandbags adapted to the weight of the structure. Underestimating this item at the time of purchase is the most common mistake: an outdoor kakemono correctly printed and well positioned, but insufficiently weighted, regularly ends up toppled after a few hours of exposure to the wind, which damages the canvas and forces it to be replaced prematurely.
A continuously exposed surface accumulates dust, pollen and traces of rain which gradually dull the color rendering. Regular cleaning with clear water and a soft cloth, without abrasive products, is enough to keep the message clearly readable over time. It is also advisable to periodically check the condition of the eyelets and fixing systems, which wear out more quickly outdoors than indoors.
Combining a kakemono, an advertising sail and an advertising balloon on the same event site can quickly create an effect of visual overload if each support carries a different message. The most readable system remains the one where a single main message is presented across all media, with a clear hierarchy between the marker visible from afar, like the ball, and the detailed information accessible up close, like the kakemono.
On a busy road, several supports of different sizes positioned in a row create a progressive landmark effect that is much more effective than a single large format isolated. Conversely, on a site with low visibility, it is better to concentrate the budget on a single large medium rather than dispersing several small formats which lose individual impact. This implementation logic, specific to each site, must take precedence over the choice of the model itself.
An external support rarely stays in place for an entire season without the message having to evolve, whether it is a new offer, a change in range or a one-off commercial operation. Provide from the purchase a fixing system which allows the printed canvas to be easily replaced, without reworking the entire supporting structure, avoids having to renew the entire device each time the message is updated and reduces the overall cost of ownership over several successive campaigns.
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